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Instructors: Martina Bredenbröcker
Event type:
Seminar
Org-unit: Anglistik/Amerikanistik
Displayed in timetable as:
Hours per week:
2
Language of instruction:
Englisch
Min. | Max. participants:
- | 10
Requirements and recommendations:
In order to attend this course, you MUST have completed the Introduction to Linguistics and have your "aktive/qualifizierte Teilnahme" for the History of English.
Literature:
A bibliography will be provided at the beginning of the term.
Comment:
In this class, we will analyse the language of advertising discourses in different settings and media: from classical varieties such as print (newspapers and magazines), TV and radio spots, billboards/hoardings, to more modern forms such as banner ads and spam emails. Possible approaches and concepts considered include semantics, syntax, pragmatics, and intertextuality. The main purpose of this course is to study how language is used in advertising to have a major effect on consumers.
At the end of the semester (Saturday, 4 July 2015), there will be a conference at which all participants must present the results of their own project. Participation on that day is obligatory, so save the date.
Important notes:
Beginning: first week of the semester
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