Course catalogue

Overview >  Faculty of Business Administration and Economics >  Masterphase >  BWL: Management >  W4115 Value-Based Marketing: Understanding and Communicating Customer Value in Business Markets

Course offerings / Modules
Course offering / Module
Instructors / Module Owner
Time period
Event type
Room
K.184.41151 Customer Value Management
Prof. Dr. Andreas Eggert
Tue, 18. Oct. 2016 [09:00] - Tue, 7. Feb. 2017 [11:00]
Lecture
K.184.41152 Customer Value Model
Prof. Dr. Andreas Eggert
Tue, 18. Oct. 2016 [11:00] - Tue, 7. Feb. 2017 [13:00]
Lecture